The film revolves around the life of a young woman named Sneha (played by Swarnamukhi), who returns to her hometown in rural Tamil Nadu after completing her education in Chennai. She is determined to start her own business, a small tailoring unit, to support her family and community. However, her plans are met with resistance from her family and society, who expect her to conform to traditional roles.
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The film's cinematography, handled by Velu Prabhakaran, is noteworthy for its use of natural light and colors. The title "Vellai Pookal" (White Flowers) refers to the white flowers that Sneha's mother used to make garlands for the local temple. The white flowers become a recurring motif, symbolizing innocence, purity, and hope.