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She announced the launch of "Proyecto Espejo" (Project Mirror). The goal was radical:

A diferencia del modelo tradicional donde cada solicitud (vacaciones, cambios de cuenta bancaria o certificados) debía pasar por un administrativo, la autogestión democratiza el acceso a la información. Se apoya en sistemas (Human Resources Information System) que ofrecen una interfaz intuitiva para que el colaborador sea el dueño de su expediente. Funciones principales de un sistema de autogestión

The headquarters of Logos Textile smelled like stale coffee and bureaucracy. For years, the company had operated like a clockwork machine, and the Human Resources department was the mechanic. If an employee had a problem, they filled out a form. If they wanted training, they waited for the annual budget approval. If they were unhappy, they waited for an exit interview to say so.

"We stopped managing resources," Marta concluded, "and started managing the conditions for human potential to flourish."

The applause was genuine. She hadn't been molded by HR; she had sculpted herself.