She reveals that "LUCID LOSS" will feature an acoustic guitar track—a first for her. “No autotune. No distortion. Just me and a room. I’m terrified for people to hear it, but I think that’s how you know it’s real.”
Absolutely. In the beginning, there was pressure to fit a certain mold—the 'girl next door' or the stereotypical glam look. But that just wasn't me. I’ve always loved the Goth aesthetic, tattoos, darker makeup. Once I leaned into that, I found my tribe. I think audiences are craving authenticity. They can tell when you’re forcing a persona. My brand is just an amplified version of who I am on a Friday night. rina ellis interview
Ellis advises that while you can start alone, you need a team to go far in the industry. She reveals that "LUCID LOSS" will feature an
I wish people understood the professionalism involved. This is a job. We pay taxes, we have schedules, we have HR issues, and we have to maintain boundaries. Just because the end product is intimate doesn't mean the process isn't business-oriented. I’ve met some of the most business-savvy, intelligent people I know within this industry. We are entrepreneurs. Just me and a room
Rina Ellis has been labeled hyperpop , glitchcore , and even digicore . When I ask which label fits, she winces.