: Techniques like observation, focus groups, surveys, or behavioral data analysis.
| Type | Purpose | Example | |------|---------|---------| | Exploratory | Discover ideas | Focus groups | | Descriptive | Measure frequency | Brand awareness survey | | Causal | Test A vs B | In-store experiment | marketing research philip kotler ppt
You can find comprehensive slide decks covering these chapters on major educational platforms: : Techniques like observation, focus groups, surveys, or