Principles Of Marketing By Philip Kotler Ppt Jun 2026

“Maya, marketing is not selling. It is the art of creating genuine customer value. Let’s fix your bakery. Open my PPT.”

The Lost Bakery & The 4 P’s

“I did it. But I never sold anything. I just… listened and gave value.” principles of marketing by philip kotler ppt

Marketing research involves collecting and analyzing data to understand customer needs, preferences, and behaviors. The steps involved in marketing research are: “Maya, marketing is not selling

Understanding the Marketplace and Customer Needs: Examining needs (deprivation), wants (shaped by culture), and demands (backed by buying power). wants (shaped by culture)