Xxvi Video 2022 Business Benchmark Report Jun 2026

: Engagement data revealed a sharp drop-off for longer content. 62% of viewers watched videos under 60 seconds to the end. Only 26% of viewers finished videos longer than 20 minutes.

The demand for live streaming continued to grow, pushing the need for lower latency. xxvi video 2022 business benchmark report

The report detailed the ongoing migration to the cloud. : Engagement data revealed a sharp drop-off for

The 2022 Business Benchmark focuses exclusively on (Total watch time divided by video length). The top-performing 10% of businesses (the "XXVI Elite") abandoned view counts entirely, optimizing instead for: The demand for live streaming continued to grow,

The is considered essential reading for video architects and media executives. It successfully captured the inflection point where the industry shifted from simply delivering content to optimizing delivery for cost, sustainability, and ad revenue. It remains a valuable historical document for tracking the adoption curve of modern codecs like AV1 and the infrastructure shift toward hybrid cloud environments.