The GDS Transport font has several distinct characteristics:
The GDS Transport font offers several advantages: gds transport font
While brilliant for navigation menus, form labels, and buttons, reading a long paragraph in GDS Transport feels sterile. It lacks the rhythm of a serif or the warmth of a humanist sans-serif. It feels like reading a tax return. The GDS Transport font has several distinct characteristics:
While Arial is a standard web font, the GDS wanted a typeface that was singular to the government brand. GDS Transport allows the government to present a unified visual identity across all departments (such as HMRC, the DVLA, and the Home Office), reinforcing the idea that these are official, secure, and reliable services. and the Home Office)
