Webmarketers Today

Step one: Irritate. A banner ad for “Backup Elbow Skin” appeared next to an article about orphaned puppies. Leo smirked. The algorithm had learned that low-grade disgust paired with sadness increased time-on-site by 400%.

[YES, SHOW ME PRODUCTS] [NO, BUT I’LL BE BACK] [I AM NOT A CONSUMER. I AM A HOLLOW POINT IN YOUR ALGORITHM.] webmarketers

The kid clicked.

“Nice lift on the elbow campaign,” she said. “But we need a Trauma Funnel by EOD. Client is a vitamin startup. They want users to feel like their bones are quietly dissolving.” Step one: Irritate