You're referring to the design philosophy of Dieter Rams, a renowned German industrial designer. The phrase "Less but Better" is a core principle of his design approach, which emphasizes simplicity, functionality, and sustainability.
“Indifference towards people and the reality in which they live is the only sin in design.” — Dieter Rams less but better dieter rams pdf
In 1980, Rams formulated his Ten Principles of Good Design, which serve as a foundation for his philosophy: You're referring to the design philosophy of Dieter
| # | Principle | Translation to “Less, but Better” | |---|-----------|-----------------------------------| | 1 | | Innovation should not be decoration; it should serve a clear, better purpose. | | 2 | Good design makes a product useful | Remove features that do not support the primary function. | | 3 | Good design is aesthetic | Aesthetics are a result of clarity, not ornament. | | 4 | Good design makes a product understandable | Less complexity = better comprehension. | | 5 | Good design is unobtrusive | The product is a tool, not a decoration. It steps back. | | 6 | Good design is honest | Does not claim features it lacks (e.g., plastic pretending to be wood). | | 7 | Good design is long-lasting | Avoids trends (which require “more”). Timeless = less waste. | | 8 | Good design is thorough down to the last detail | Every detail must be essential. No superfluous screws or lines. | | 9 | Good design is environmentally friendly | “Less, but better” — less waste, fewer resources, longer life. | | 10 | Good design is as little design as possible | “Less, but better” — back to pure function. | | | 2 | Good design makes a
For those interested in diving deeper into Dieter Rams' philosophy, a PDF version of his Ten Principles of Good Design is available online. This document provides a concise and inspiring guide to Rams' approach, and serves as a valuable resource for designers, entrepreneurs, and anyone interested in creating products and experiences that are truly great.