The installation process itself harks back to the era of MS-DOS, relying on USB drives and cryptic key combinations. After formatting a USB drive to FAT32 and placing the firmware file (often renamed to something specific like “upgrade_loader.pkg”) in the root directory, the user must power off the TV, insert the USB, and then hold a specific sequence of buttons on the physical TV panel—typically “Volume Down” or “Input” while plugging the power cord back in. A blinking LED indicates progress, but this can take 15 to 45 minutes. During this window, a power outage or accidentally removing the USB drive will be fatal. For the average user accustomed to the simplicity of an app store, this process is unintuitive and anxiety-inducing.