[work] - Hubspot Gotowebinar

: You can create lists or trigger workflows based on specific webinar behaviors, such as whether a contact attended or missed a session.

View webinar registrations, attendance rate, and new contacts created in HubSpot’s campaign analytics. hubspot gotowebinar

| Requirement | Details | |-------------|---------| | HubSpot plan | Marketing Hub Professional or Enterprise (for workflows & custom events) | | GoToWebinar plan | Any paid GoToWebinar plan | | User permissions | HubSpot: Admin to install integration. GoToWebinar: Organizer role | | Account type | HubSpot account must not be in a sandbox for live sync | : You can create lists or trigger workflows

Use HubSpot workflows to:

In your HubSpot account, click the Marketplace icon in the main navigation bar, then select App Marketplace . GoToWebinar: Organizer role | | Account type |

Enter your GoToWebinar credentials to authorize the connection.

Not all leads are created equal. You can use HubSpot to assign higher scores to leads who attended the full webinar, and lower scores to those who didn’t show up. This helps sales teams prioritize their outreach, ensuring they focus on the most engaged prospects. 4. Consolidated Reporting