By living its mission statement and core values, Sony aims to make a positive impact on people's lives and contribute to the betterment of society.
Unlike many corporations that have a single, concise, slogan-like mission statement (e.g., "Organize the world’s information" for Google), Sony’s approach is more layered and philosophical. For much of its history, Sony was driven by an unofficial but powerful "founding philosophy" rather than a formal mission statement. In 2013, as part of a major corporate transformation, Sony formalized its mission under the banner sony company mission statement
To appreciate Sony’s mission, contrast it with its rivals: By living its mission statement and core values,