The central narrative of the season revolved around influencer Eveliina Tikka. Initially part of the Red Team, she found herself isolated and targeted. She clashed heavily with teammates, particularly Mikko Parikka and Nora Heroum.

As the weeks went by, tensions rose, especially between Lauri and Essi, who had fundamentally different approaches to survival. Despite their differences, the group remained relatively cohesive, supporting each other through the tough times.