| Timeline | Milestone | |----------|-----------| | | Founder Ethan “Shame” Liu (born 1998, Vancouver) posts his first 4K speed‑run of Super Mario Odyssey on YouTube. | | Mar 2022 | The “shame4kshame4k” handle is registered across YouTube, Twitch, TikTok, and Instagram. | | Jun 2022 | Launch of the “Shame Challenge” series – a weekly format where Ethan deliberately attempts notoriously hard segments, broadcasting his fails in real time. | | Sep 2022 | First “Full‑Run” event: a 6‑hour, uninterrupted 4K playthrough of The Legend of Zelda: Breath of the Wild with live chat commentary. | | Nov 2023 | Reaches 1 M subscribers on YouTube; partnership with NVIDIA for RTX 4090 streaming rigs. | | Feb 2025 | Expands to a three‑person core team (Ethan, producer Maya Patel, editor/tech lead Luis García). | | Oct 2025 | Releases the “Shame4K Academy” – a paid tutorial series on 4K capture, editing, and community engagement. |
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