E-learning provides REWE with measurable advantages. First, consistency – a cashier in Berlin and one in Munich learn exactly the same hygiene rules. Second, flexibility – employees in shift work can access training on store tablets or home computers outside peak hours. Third, cost reduction – compared to in-person seminars, digital modules eliminate travel and trainer fees for basic content. Fourth, trackability – store managers can view completion rates and quiz scores, identifying who needs refresher training.
The retail industry is currently undergoing a profound structural transformation characterized by digitalization, changing consumer behaviors, and a shortage of skilled labor. For large corporations like REWE Group, traditional training methods are no longer sufficient to upskill a diverse, geographically dispersed workforce efficiently. This paper explores the implementation of e-learning strategies at REWE Group. It analyzes how the company utilizes digital platforms—specifically the "REWE Academy" and mobile learning solutions—to address training needs. The study finds that REWE has successfully transitioned from purely instructor-led training to a "blended learning" approach, resulting in increased employee engagement, standardized onboarding processes, and improved operational agility. elearning rewe
: A bespoke online platform designed specifically for employee upskilling, offering interactive modules and engagement-focused training programs. E-learning provides REWE with measurable advantages