“This isn’t about exclusivity for the sake of snobbery,” explains Alemán. “It’s about creating a club. When you buy an M340i here, you get invited to driving events on the Espinazo del Diablo highway. You become part of a tribe.”
Always test drive a car before purchasing. It's a great way to get a feel for the vehicle. bmw el vergel
For decades, owning a BMW in Durango meant a 600-kilometer round trip for service. It meant compromise. At El Vergel, the compromise is gone. “This isn’t about exclusivity for the sake of
While Grupo Aleman remains privately held, industry analysts note that Durango’s luxury vehicle segment grew by 18% year-over-year in 2024—the highest in the Bajío region. BMW El Vergel reportedly delivered 45 units in its first month of operation, including three M-series vehicles and two i7 sedans. You become part of a tribe
Streamlined processes to get you back on the road quickly. Sustainable Driving Solutions
Located in the exclusive El Vergel district—a burgeoning hub for high-end retail and residential living in Durango’s capital—the facility represents a calculated bet by Grupo Aleman. For years, luxury automakers hesitated to plant flags in Durango, viewing it as a logistical corridor rather than a destination. The opening of this 4,000-square-meter facility changes that calculus.
For the average Colombian, the glass walls of BMW El Vergel were like a museum. You could walk by and see the latest 3 Series or 7 Series gleaming under fluorescent lights, representing an inaccessible dream of European sophistication.