Unlike search engines (where intent is explicit) or Instagram (where polish implies perfection), TikTok operates on . The algorithm doesn't just track likes; it tracks watch time, re-watches, shares, and saves . When a user watches a 60-second hack using your product all the way through, they have entered the Consideration stage—whether they know it or not.
A sustainable water bottle company.
A polished, 15-second ad that says "Buy now, 20% off." The best thing you can do: A raw, 60-second video titled "I tested this viral vacuum on my dog's fur, a bag of flour, and my ex's hoodie. Here’s the truth." brand consideration tiktok