– The success of JM illustrates the hybrid promotional model of 2020‑2020s: a conventional release paired with a TikTok‑driven viral push, demonstrating that electronic‑pop tracks can achieve chart success without major radio push if they capture a meme‑ready hook.

| Type | Reference | |------|------------| | | Spotify for Artists (public dashboard), Apple Music Analytics, Official Charts Company (UK), SNEP (France), Beatport charts. | | Press Articles | Pitchfork – “Missax Teams with Helena Locke on ‘Jealous Mommy’” (12 July 2023). The Guardian – “When Moms Fight on the Dancefloor” (23 Sept 2023). DJ Mag – “Top 100 Club Tracks 2023” (Oct 2023). | | Interviews | *

Key findings:

Missax – Helena Locke ​- Jealous Mommy _best_ Online

– The success of JM illustrates the hybrid promotional model of 2020‑2020s: a conventional release paired with a TikTok‑driven viral push, demonstrating that electronic‑pop tracks can achieve chart success without major radio push if they capture a meme‑ready hook.

| Type | Reference | |------|------------| | | Spotify for Artists (public dashboard), Apple Music Analytics, Official Charts Company (UK), SNEP (France), Beatport charts. | | Press Articles | Pitchfork – “Missax Teams with Helena Locke on ‘Jealous Mommy’” (12 July 2023). The Guardian – “When Moms Fight on the Dancefloor” (23 Sept 2023). DJ Mag – “Top 100 Club Tracks 2023” (Oct 2023). | | Interviews | * missax – helena locke ​- jealous mommy

Key findings: