By the late 1980s, the chain's revenues surpassed $1 billion annually. It wasn't just a general retailer; it expanded into niche markets with ventures like . The company also experimented with early technology that felt futuristic at the time:
Anyone who shopped at Consumer Distributing remembers the frustration of the "OS" stamp. Because the front end was separated from the inventory, you often didn't know if an item was out of stock until you had already filled out your slip and stood in line. consumer distributing
But the memory ? That’s still in stock. By the late 1980s, the chain's revenues surpassed
They didn't have shelves. They had a catalogue. Because the front end was separated from the
Customers began to prefer the ability to touch, hold, and test a television or a camera before buying it. The "blind buying" nature of the catalogue started to feel restrictive compared to the interactive experience of big-box electronics stores.
Consumer distribution refers to the process of getting products from the manufacturer to the end-consumer. It involves a series of activities, including transportation, storage, and delivery, to ensure that products reach the consumer in a timely and efficient manner. In this article, we will explore the concept of consumer distribution, its importance, and the different types of consumer distribution channels.