2guys1horse

The revenue distribution is highly skewed: the top 5% of derivative channels capture of total ad earnings, reflecting the “winner‑takes‑most” nature of meme economies (Burgess & Green, 2018).

Through a mixed‑methods approach—combining archival research, discourse analysis, and network‑science modeling—this work contributes to meme scholarship by foregrounding a case study that is still evolving at the time of writing.

Two guys, one horse, and absolutely no plan. 🤠🐴 Adventures, mishaps, and questionable life choices.