We revealed that accounts with over 100k followers have an average like rate of 3-5%, but a save rate of only 0.1%. However, anonymous "confession" pages have save rates as high as 12%. Why? Because people save things they are too ashamed to like publicly.
By using a Social Revealer, researchers and practitioners can gain a deeper understanding of social dynamics and behaviors, ultimately informing decision-making and strategy development. social revealer
For twenty-four hours, the app’s "Private" settings simply ceased to exist. It didn’t leak passwords or bank details; it leaked . Next to every liked photo, every followed account, and every viewed profile, a small text box appeared showing the actual reason the user had engaged with that post. We revealed that accounts with over 100k followers
The "Social Revealer" was not a person, but a in the world’s most popular social media app, Pulse . Because people save things they are too ashamed
The truth: Spontaneity is the most carefully curated aesthetic of all. The social media user who looks the most "real" is often working the hardest to appear unbothered. The "messy bun" was styled. The "cluttered desk" was arranged. The "random" coffee cup was placed exactly 4.7 inches from the keyboard for visual balance.