Data collection : Over 12 months (January–December 2023), the research team archived publicly available content from three primary online spaces: the Instagram hashtag (≈ 2.4 M posts), the TikTok hashtag #brothchallenge (≈ 1.7 M views), and the Reddit community r/BrothLovers (≈ 28 k members).
Approximately 23 % of survey respondents reported shifting partially to vegetable‑based broth alternatives after exposure to sustainability information on Reddit threads. brothalovers angelina diamanti