There are various versions of the adjustment program available. For the Epson L310, you generally want the version compatible with your specific architecture (32-bit or 64-bit).
Often, resetter software is flagged as a "HackTool" or "Malware" by antivirus programs because it modifies hardware settings. You may need to temporarily disable your antivirus or Windows Defender to run the program.
If you reset the counter multiple times, be sure to check the physical waste ink pads inside the printer to avoid a messy leak later on.