Billboard Sold For $100 Million 1987 Work Official

The industry was also beginning to track concert tour grosses more aggressively. It’s a fitting coincidence that 1987 also saw the first concert tours to surpass in gross revenue: Michael Jackson’s Bad World Tour and Pink Floyd’s Momentary Lapse of Reason Tour . A Different Kind of "Billboard"

Along with Billboard magazine, the sale included other specialty titles like Musician , American Artist , and the European weekly Music & Media . Business Impact billboard sold for $100 million 1987

If your memory is tied to pop culture and 1987 , you are likely remembering the Nicole Meyer "GUESS" model lawsuit where she sued for $100 million. If your memory is tied to business news , you are likely remembering the sale of Gannett Outdoor for $100 million (which occurred in 1985). The industry was also beginning to track concert

While the 1987 sale was about a publishing empire, the term "billboard" often brings to mind outdoor advertising. In that world, 1987 was equally transformative. It was the era when tobacco and alcohol manufacturers were the kings of the roadside , accounting for nearly 30% of all outdoor advertising revenue. Business Impact If your memory is tied to

Boston Ventures Limited Partnership , an investment firm that had owned the company for only about two years. Price: $100 million .