While this article is a summary based on publicly available information, detailed sources include RealTruck press releases, L Catterton acquisition announcements (March 2024), trade publications like SEMA News and Automotive News , and company filings (where applicable).
RealTruck was founded in 1998 by in Fargo, North Dakota. The company began as an early internet retailer, capitalizing on the e-commerce boom to sell truck accessories directly to consumers, bypassing traditional brick-and-mortar supply chains. realtruck wikipedia
However, RealTruck is frequently mentioned on Wikipedia within the article for its parent company, . While this article is a summary based on
: RealTruck owns or manufactures several well-known brands, including Husky Liners , BAK Industries , Retrax , AMP Research , and Rugged Ridge . Product Quality & Selection While they sell third-party brands (such as Weathertech
RealTruck sells a wide variety of automotive accessories. While they sell third-party brands (such as Weathertech and Rampage), they heavily promote their proprietary brands manufactured by Truck Hero subsidiaries.