| Step | Predictor | β | ΔR² | p | |------|-----------|---|------|---| | 1 | Age, Gender, Income | — | 0.03 | ns | | 2 | Brand Authenticity | 0.31 | 0.10 | <0.001 | | 3 | Presence | 0.24 | 0.08 | <0.01 | | 4 | Influencer Credibility | 0.35 | 0.12 | <0.001 | | 5 | Feature Preference (Wellness vs. Entertainment) | 0.18 | 0.04 | <0.05 |
, a Japanese‑origin natural‑product company, announced on 27 May 2023 a strategic partnership with Emiri Momota , a prominent digital creator known for her “holistic‑tech” content. The partnership, marketed under the umbrella term “Big VR” , aimed to fuse the brand’s natural‑product ethos with immersive VR experiences that span daily routines (e.g., skincare rituals), wellness practices (e.g., virtual yoga), and entertainment (e.g., VR concerts). bignaturals 23 05 27 emiri momota big tits vr