: At its peak, the platform hosted over 2 billion user-generated reviews, making it a goldmine for data scientists studying recommendation systems and social influence.

In January 2010, Flixster acquired Rotten Tomatoes, the premier aggregator of professional film criticism. This merger consolidated two massive movie audiences: casual social moviegoers (Flixster) and cinophiles/critics (Rotten Tomatoes). The merger appeared synergistic, combining user reviews with the "Tomatometer."