When Rokeach administered his survey across the U.S., he found a fascinating split. The top Terminal Value was often “Family Security,” while “Freedom” ranked highly but “Equality” ranked surprisingly low (often #7–12). Meanwhile, the top Instrumental Value was almost always “Honest,” followed by “Ambitious.”
A world at peace, family security, freedom, wisdom, and self-respect. The Question: "What do I want to achieve?" 2. Instrumental Values milton rokeach the nature of human values 1973
“To understand a man’s values is to understand the man.” When Rokeach administered his survey across the U
We love to talk about what we believe—politics, religion, lifestyle. But how often do we stop to examine how we believe? What is the actual architecture of a human value? milton rokeach the nature of human values 1973