- Comment
- Reblog
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
- Privacy
His central thesis was radical:
The prospect knows your product but isn’t sure if it’s right for them.
Eugene Schwartz (1927–1995) was one of the highest-paid copywriters of his era. He served as the Vice President of Boardroom Inc., a publisher famous for newsletters and books. Unlike the flashy, lifestyle-guru marketers of today, Schwartz was a studious, almost academic figure who treated copywriting as a science of human behavior.
The only valid criticism of Schwartz is that his style can feel dated to a modern eye unaccustomed to "long-form" copy. A modern consumer might look at his 2,000-word letters and think, "No one reads this anymore."
Travels on foot
Another bicycle adventure in France
In which M & A cycle to — and over — the Pyrenees and into Spain
the town that time forgot
Outside of the Academy
J&M invade the Austro-Hungarian Empire
Encounters with women in Irish theatre history
Our garden, gardens visited, occasional thoughts and book reviews
History of People and Places
This is not an Oxymoron
It's all about the photos.....
Archaeology -- Pseudoarchaeology -- School -- The good, bad, and the ugly about life in the trenches and life as a student
Welcome to the UCD Library Cultural Heritage Collections blog. Discover and explore the historical treasures housed within our Archives, Special Collections, National Folklore Collection and Digital Library eugene schwartz
The wonder of plants and fungi.
History of People and Places
Virtual Music Making
Take a Chair: talking theatre and creativity His central thesis was radical: The prospect knows
Roaringwater Journal