Trends like (taking a short break or trip for mental health) and "Thrifting" (shopping for second-hand clothes at markets like Pasar Senen) are amplified through short-form video. This digital fluency has also birthed a massive "gig economy" where young Indonesians leverage personal branding to become influencers, streamers, or digital entrepreneurs. 3. The Coffee Shop (Nongkrong) Culture