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To understand Advanced Installer, one must first understand the problem it solves. Windows Installer is not a scripting language; it is a state machine. You do not tell it to "copy file A to folder B." You populate a File table and a Directory table, and the installer engine calculates the necessary actions during the "InstallExecuteSequence."
It provides a free edition for simple projects, while offering more cost-effective licensing for Enterprise features compared to competitors. advancedinstaller msi