Sher Bagga: Work

Sher Bagga thrives on confrontation. He is often seen leading protest marches rather than sitting in air-conditioned offices. His style is a departure from the "polite" politics of the past.

Sher Bagga, which translates to "tiger cat" in Hindi, was first introduced in the 1980s as a mascot for a popular Indian brand of tea, Brooke Bond Red Label. The character was created by the renowned Indian advertising agency, L&T Ogilvy & Mather (now known as Ogilvy India). The brainchild of ad filmmaker and creative genius, Arvind Vaidya, Sher Bagga was designed to be a lovable, larger-than-life feline character with a distinctive appearance. sher bagga