Permission Marketing Seth Godin Pdf <ULTIMATE – SECRETS>
Marketers must stop measuring "reach" (how many people saw the ad) and start measuring "retention" and "lifetime value." Permission Marketing is an investment in an asset (the customer relationship) rather than an expense on an ad.
Godin contrasts Interruption Marketing with . This is the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them. permission marketing seth godin pdf