He showed it to a fellow developer at a WordCamp. The guy looked at the interface and said, "Dude. Sell this. I'd pay $99 just for the 404 detector."
Speed isn't about doing everything. It's about doing the right things automatically. And knowing exactly what broke when it doesn't.
Why? Because agencies loved it. The feature let them rebrand the settings menu as their own agency name. The "Site Audit Log" tracked every change, so when a junior developer broke a site, Frank’s tool knew who broke it and when .