However, the current wave is thankfully shifting. The most viral adult memes today are (making fun of the man's inadequacy) rather than predatory. Young Tamil men are increasingly the butt of the joke—their lack of stamina, their empty wallets, and their unrealistic expectations.
By juxtaposing the innocence of Vijay or Rajini dialogues with the context of adult scenarios, the meme creates a cognitive dissonance that is explosively funny. It allows adults to laugh without feeling "cheap" because they are technically referencing a movie .
