Sony Mission

The Sony World Photography Awards, which has been running for over 15 years, is a leading competition that recognizes and rewards outstanding photography from around the world. The competition is open to all photographers, from professionals to amateurs, and offers a platform for them to showcase their work.

To execute their mission, Sony employs a unique business strategy known as "Folding" (or integrating) their diverse businesses. sony mission

Back in 1946, Masaru Ibuka and Akio Morita founded Tokyo Tsushin Kogyo (soon to be Sony) with a simple idea: build things no one else had built, and do it with quality and originality. The Sony World Photography Awards, which has been

When you hear “Sony,” what comes to mind? PlayStation? Noise-canceling headphones? A sleek Bravia TV? A mirrorless camera? Back in 1946, Masaru Ibuka and Akio Morita

: Co-founder Masaru Ibuka established the company's predecessor with a purpose to "establish an ideal factory that stresses a spirit of freedom and open-mindedness that will, through technology, contribute to Japanese culture".

Often discussed alongside their corporate mission is Sony’s environmental initiative,