Historically, experiencing Bollywood cinema was a collective, ritualistic event centered in single-screen theaters. The last decade, however, has witnessed a paradigm shift. The proliferation of high-speed internet and affordable smartphones has moved the primary site of consumption from the public sphere of the cinema hall to the private screen of the living room or mobile device. Online Bollywood movie sites now serve as the primary gatekeepers for the industry, influencing not only how films are watched but also what kinds of films are produced. This paper explores the dual nature of this digital revolution: the curated legitimacy of OTT platforms versus the chaotic, accessible world of piracy sites.
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