Before the "no-makeup selfie" was a social media trend, Abby Winters was shooting natural light portraits of university students in Melbourne’s Fitzroy neighborhood. The brand’s founder, operating under the pseudonym "Abby," was frustrated with the glossy, silicon-injected aesthetic dominating the industry in the early 2000s.
: The concept was originally established in Australia by creator Garion Hall and was one of the early pioneers of the "natural" movement in online adult media. abby winters fuck
Founder (current creative director) Sarah J. recently told The Age : "We were never trying to be a porn company. We were trying to build a mirror that didn't lie. If that mirror happens to show intimacy sometimes, so be it. But first, it has to show a real life." Before the "no-makeup selfie" was a social media