Unlike typical serials that rely on domestic disputes to fill time, Cheekh used its 30-episode arc to build psychological tension. Each episode peeled back a layer of the antagonist Wajih’s (Bilal Abbas Khan) personality, leading up to the climactic finale.

The drama "Cheekh" revolves around the story of a young woman named Umm-e-Hani (played by Velma Jolly), who seeks revenge against the culprits who destroyed her life. The story takes a dramatic turn when Umm-e-Hani's past is revealed, and she begins to take revenge on those who wronged her. Along the way, she meets Bilal (played by Bilal Qureshi), who becomes her ally in her quest for justice.

The drama was directed by Asim Raza, and the screenplay was written by Ali Khan and Umer Naru.