Consumer — Distributing Catalog

The stores were unique. When you walked in, there were no aisles. Instead, you found rows of counters with thick, colorful catalogs chained to them. Customers would flip through the pages, jot down the "item code" on a small slip of paper with a golf pencil, and hand it to a clerk. How the Catalog Experience Worked

By eliminating browsing theft risk (items are locked in back) and floor salespeople, they offered prices 15–30% below department stores on electronics, jewelry, toys, and tools. consumer distributing catalog

Analyze how the model saved on labor and retail space costs. The stores were unique