dataLayer.push( 'event': 'view_item', 'ecommerce': 'items': [ 'item_name': 'iPhone 15', 'price': '999.00' ]
Today, the story of OpenCart and GTM is dominated by . opencart tag manager
This turned OpenCart from a "hard" platform for tracking into an "easy" one. dataLayer
Here is the full story of Google Tag Manager (GTM) in the context of OpenCart. It is a tale of a rigid, PHP-based e-commerce platform meeting a flexible, JavaScript-based tagging system—a relationship that evolved from complex manual coding to streamlined extensions. dataLayer.push( 'event': 'view_item'
You remove the risk of breaking your OpenCart .twig templates or causing PHP syntax errors when adding script elements.