In October 2023, two passengers sitting side-by-side on the same flight from Chicago to London opened their respective airline apps to book a seat upgrade. One was quoted $89; the other, $220. The difference? One had a nearly depleted phone battery, a signal interpreted by the airline’s pricing engine as "time urgency," while the other was browsing from a home Wi-Fi network with ample device charge (Chen & Zhang, 2024). This scenario exemplifies what industry insiders call —a contraction of "surface-level surge" and "fly," alluding to how algorithms detect surface indicators (digital body language) to trigger flight-like price spikes.
Available (typically allows for testing core co-browsing features before committing). surfly pricing
Unlike competitors that charge solely per concurrent session or agent, Surfly predominantly uses a , though they have shifted toward more flexible, custom enterprise agreements in recent years. In October 2023, two passengers sitting side-by-side on
Chen, L., & Sheldon, R. (2016). Dynamic pricing in a ride-sharing platform. Management Science , 62(9), 2583–2608. One had a nearly depleted phone battery, a