Crisis Communication Management: Applying Theory To Real Cases Ebook Work Now

: Dr. Hearit's specialty, focusing on how communicative responses (like apologies) can mitigate reputational damage.

Weeks before the dragging incident, United barred two teenage girls from boarding a flight because they were wearing leggings. The airline enforced a dress code for "pass travel" (buddy passes for employees/family). : Dr. Hearit's specialty

The book uses real cases to teach students how to think like crisis managers. A standard analysis involves: : Dr. Hearit's specialty

On April 9, 2017, a passenger was forcibly dragged off an overbooked United flight to make room for crew members. The video went viral instantly. : Dr. Hearit's specialty