However, the skip button had a side effect that psychologists are only beginning to understand: it trained us to be ruthless editors of our own reality.
Now, back to your show.
Before the skip button, ads were aggressive. They operated on the assumption of captivity. The goal was "brand awareness"—hammering a jingle into your skull until you bought the product out of sheer exhaustion.
We have all been there.
We don't hate the product being advertised. We hate the trap .