The traditional model of launching a completed game and moving on is largely obsolete for major publishers. The industry now favors Games-as-a-Service, where a single title is treated as a living platform. Publishers provide continuous updates, seasonal events, and fresh narrative content over years, ensuring steady engagement and predictable recurring revenue. Socio-Cultural Impact and Future Outlook
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Technical details regarding in asset creation Specific case studies of successful transmedia franchises The traditional model of launching a completed game