For generations, popular media was a one-way street. Hollywood studios and record labels broadcasted content, and we, the audience, sat back and received it. Today, "whole entertainment" is participatory.
As we look toward the horizon, "whole entertainment" will only become more immersive. With the rise of virtual reality (VR) and spatial computing, the "content" will soon be an environment we actually step into. The "popular media" of tomorrow won't just be something we watch or hear—it will be something we inhabit. now that's whole lotta butt! xxxpawn