The movie's cinematography was handled by prominent technicians, and the color used was a novelty at that time. The film's success paved the way for future color films in Telugu and other Indian languages.
As cinema, Lava Kusa is a dated but sincere mythological drama. As a historical artifact, it’s priceless. It opened the door for every colorful Telugu epic that followed, from Devadasu to Baahubali . Watch it for the nostalgia, the music, and the sheer audacity of making India’s first Telugu color film on a modest budget. And remember—every time a Telugu hero enters a song in a fluorescent shirt, they owe a debt to Sita’s green saree. first telugu color movie
The first Telugu color movie is "Bhishma Pratigna" (1944), however some sources claim "Lakshmana Rekha" (1948) or "Maya Bazar" (1957) as well but "Bhishma Pratigna" is widely accepted. As a historical artifact, it’s priceless