The general manager was furious. But instead of deleting the comment, she tracked David down on LinkedIn and apologized personally. She asked for a 15-minute call.
A consumer app, “FitTrack,” had a mobile NPS of 65. Great score. But the qualitative comments told a different story. nps tales
A business traveler named David gave a 0 and wrote an essay: “The Wi-Fi drops every 30 minutes. The front desk says ‘reboot your router.’ I rebooted 12 times. I missed a $50k client call. I will never return.” The general manager was furious
Detractors provide the most uncomfortable, yet most valuable, stories. These tales reveal systemic failures, broken promises, or product defects. When a customer takes the time to explain a low score, they are effectively handing the company a roadmap for improvement. A consumer app, “FitTrack,” had a mobile NPS of 65
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