Cines Plenilunio Yelmo

| Competitor | Distance | Key Advantage | |------------|----------|----------------| | Cinesa Diagonal (Mar de Cristal) | 6 km | Luxury seating, premium formats | | Cinesa La Gavia | 12 km | Lower prices, high volume | | Yelmo Ideal (Downtown) | 12 km | Historic, premium VIP recliners | | Streaming (Netflix, Prime, Disney+) | N/A | Convenience, cost-per-view |

Invest in recliner seats for at least 6 of the 18 standard screens. cines plenilunio yelmo

| Metric | Value | Trend | |--------|-------|-------| | Annual admissions | ~650,000 | -3% YoY (post-pandemic stabilization) | | Average occupancy rate | 18% (higher on weekends: 40%) | Stable | | Concession spend per head | €4.80 | +5% (boosted by combo promotions) | | Peak days | Friday evening, Saturday, school holidays | N/A | | IMAX surcharge uplift | +35% vs standard ticket | Positive | | Competitor | Distance | Key Advantage |