However, it's worth noting that ad blockers are not a zero-sum game. While ad blockers may reduce ad revenue, they also encourage publishers to adopt more user-friendly advertising strategies, such as non-intrusive ads and fewer ads per page. Moreover, ad blockers can also help to eliminate ad fraud, which is a significant problem in the online advertising industry.

| Ad Type | Blocked? | Notes | |---------|----------|-------| | Safari browser ads | ✅ Yes | Standard functionality | | In-app banner ads | ✅ Yes | Many games and free apps affected | | YouTube app ads | ⚠️ Partial | Works only with HTTPS proxy + certificate; breaks often | | Facebook/Instagram ads | ✅ Yes | Works, but can cause feed loading errors | | Pop-up/pop-under ads | ✅ Yes | | | Promoted posts | ⚠️ Sometimes | Sponsored content may still appear |

Effective at ad blocking, but carries substantial privacy and security risks that may outweigh its benefits for most users.

Luna distinguishes itself through a "Man-in-the-Middle" (MITM) proxy approach. To function, it requires users to install a and a root certificate . This setup allows the service to: